Her Fabulous 15

On the event of her birthday tomorrow (August 15), film historian Dhruv Somani selects the 15 most unforgettable performances ...

NSD & Bollywood

Who is doing for whom? Monojit Lahiri does an interview-based close-up of this contentious issue.

Read More

The Forgotten History of Human Civilization

Shantanu Ray Chaudhuri: A film based on a Badal Sircar play is rare. Rare still is a debutant filmmaker adapting one. That too...

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

Read More

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Bollywood casts their votes in the Lok Sabha 2019 Election

Voting for the fourth phase of Lok Sabha elections have started on 29th April. It covered many seats in Maharashtra, Rajasthan, Uttar Pradesh, ...

And now Stevie, a Robot to care for the Elderly and Disabled

It was only a month ago when we read about Sophia, the first female robot to get citizenship in Saudi Arabia. With the ability to show emotion she is no less than a human. ...

Investing in our Future

India has the world's biggest youth population, and is pinned to become home to the largest working-age population within the next two decades. A population of 1.2 billion ...